Thursday, February 28, 2008
Adults on-line more than Teens?
I must admit I was surprised when I read the story in today's Sun that reports on an Ipsos-Reid poll that found that while teens spend an average of 13 hour a week on-line, adults spend 19 hours. Not a huge difference, but it raises that point that either teens are not as plugged in as we thought, or adults are more cyber-aware than the stereotypes make us think. It was also interesting to compare the kinds of activities each group engages in: teens socialize, listen to music and play games. That's it!
I guess the lesson is that I need to be more thoughtful about how I stereotype age groups and users. This has some implications for the whole on-line, distributed learning movement as well.